CBC Chinatown
Basketball Club
IDENTITY / ILLUSTRATION 2024
In 2019, artist Lu Zhang and curator Herb Tam founded CBC - Chinatown Basketball Club with a core group of Asian descent artists, musicians, and designers. CBC became a safe space for them to be themselves and pursue their basketball dreams alongside like-minded individuals who had also felt marginalized. Their passion for basketball, influenced by manga and anime like Slam Dunk, connected them.
I designed the CHAMELEON identity and poster series for their MiniMarket (aka迷你市集) at Columbus Park, Chinatown. The Autumn Classic and CBC MiniMarket combines spirited basketball competition with experimental art, music, design, literature and healing into a one-of-a-kind Chinatown festival. The MiniMarket mascot, logo Chameleon, represents the diverse CBC family. We’re artists, designers,athletes, manga lovers, and more - CBC lets us be whoever we want whether it’s on the court or off.
I designed the CHAMELEON identity and poster series for their MiniMarket (aka迷你市集) at Columbus Park, Chinatown. The Autumn Classic and CBC MiniMarket combines spirited basketball competition with experimental art, music, design, literature and healing into a one-of-a-kind Chinatown festival. The MiniMarket mascot, logo Chameleon, represents the diverse CBC family. We’re artists, designers,athletes, manga lovers, and more - CBC lets us be whoever we want whether it’s on the court or off.
2024 photography by Dustin Lin, Herb tam & Lu Zhang