CBC Chinatown
Basketball Club
IDENTITY / ILLUSTRATION / MERCH 2024 ONGOING PROJECT
Founded in 2019 by artist Lu Zhang and curator Herb Tam, CBC (Chinatown Basketball Club) created a community that welcomes individuals of all skill levels to play pickup basketball at Columbus Park in Chinatown.
I designed weekly social graphics for CBC and created the branding and merch for the MiniMarket (迷你市集). Every October, CBC hosts The Autumn Classic basketball tournament and the MiniMarket,
fusing basketball with art, music, design, and dance in a unique Chinatown festival.
The logo Chameleon I designed, MiniMarket’s mascot, reflects CBC’s diverse community of creatives and athletes.
I designed weekly social graphics for CBC and created the branding and merch for the MiniMarket (迷你市集). Every October, CBC hosts The Autumn Classic basketball tournament and the MiniMarket,
fusing basketball with art, music, design, and dance in a unique Chinatown festival.
The logo Chameleon I designed, MiniMarket’s mascot, reflects CBC’s diverse community of creatives and athletes.
2024 MiniMarket visuals
2024 MiniMarket logo
Weekly posters
2023 tournament at Columbus Park, Chinatown Manhattan
2023 MiniMarket logo
2023 MiniMarket visuals
2024 photography by Dustin Lin, Herb tam & Lu Zhang
©Jessica Chen,2024