JFK Presidential Library and Museum
Identity 2019
Designed by architect I.M. Pei, the John F. Kennedy Presidential Library and Museum features
iconic modernist architecture with a striking steel-and-concrete structure, providing stunning
sea views and housing exhibits and archives dedicated to President Kennedy's legacy.
This project is a rebranding proposal aimed at revitalizing the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience. I have designed a series of posters and a new identity.
iconic modernist architecture with a striking steel-and-concrete structure, providing stunning
sea views and housing exhibits and archives dedicated to President Kennedy's legacy.
This project is a rebranding proposal aimed at revitalizing the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience. I have designed a series of posters and a new identity.
