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Jessica Chen

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Yun Hai
PWG Tea
CBC
Akari
CBS
San Gimignano
12 Things
JFK Museum
Illustration
Motion
Photography

About



JFK Presidential Library and Museum


Identity 2019
Designed by architect I.M. Pei, the John F. Kennedy Presidential Library and Museum features
iconic modernist architecture with a striking steel-and-concrete structure, providing stunning
sea views and housing exhibits and archives dedicated to President Kennedy's legacy.

This project is a rebranding proposal aimed at revitalizing the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience. I have designed a series of posters and a new identity.












©Jessica Chen,2025