JFK Museum
BRANDING 2019
Designed by architect I.M. Pei, the John F. Kennedy Presidential Library and Museum features
iconic modernist architecture with a striking steel-and-concrete structure, providing stunning
sea views and housing exhibits and archives dedicated to President Kennedy's legacy.
This project is a rebranding proposal aimed at revitalizing the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience. I have designed a series
of posters and a new identity.
iconic modernist architecture with a striking steel-and-concrete structure, providing stunning
sea views and housing exhibits and archives dedicated to President Kennedy's legacy.
This project is a rebranding proposal aimed at revitalizing the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience. I have designed a series
of posters and a new identity.
![](https://freight.cargo.site/t/original/i/60b37435104691827bd7152b8550b9496ccc6dcd22d1f0ca938ab06142ed2ce2/JFK-logo_2.gif)
![](https://freight.cargo.site/t/original/i/a71fda3d4796eabf02938716616af2cd78077bf71d926d5400dae29516dcad52/jfk-background.jpg)
![](https://freight.cargo.site/t/original/i/2d58c4159650901f249fcd86508cb664019a69a187f9e282aafa6ea1dc41f5c5/museum-flag.png)
![](https://freight.cargo.site/t/original/i/b411de08906624ab9dfdc1b85b52f1546f2cd93d18f4df729eb90568416f1b68/Jfk-type-color.jpg)
![](https://freight.cargo.site/t/original/i/effa127cb9f0a977f9d13ff68ed757e483a645307598a3f0e29b6f085200db21/6.jpg)
![](https://freight.cargo.site/t/original/i/b00f998f3f3d3bb91b4f8cc6e1e1ca3e6d51a22f628ec38cf9f9b1c51436ec96/4.jpg)
![](https://freight.cargo.site/t/original/i/48fabb9e50a23a3f9cc01f959f2150db8a7fc06e2d8d9152b3971011c4295cc0/2.jpg)
![](https://freight.cargo.site/t/original/i/101595b87c2f6b097e76b95bdfef6bc3c5a9a5edae9c6eecc64b0ebd2a55f156/7.jpg)
![](https://freight.cargo.site/t/original/i/e2f565e26976e6ee4589966e96411c1bc97f9d496b55c2f47d57fa66c83fcf3b/5.jpg)
![](https://freight.cargo.site/t/original/i/51011be04209a17f878f19af425a1d1c8e8f2fd9f57e67553df89ea4d37de789/8.jpg)
![](https://freight.cargo.site/t/original/i/a87528800441a91051e69bb54c124ff9335d6f9fde65cfdcbc396253764a7c38/9.jpg)
![](https://freight.cargo.site/t/original/i/866d4672334816941424ee6d290d6615209c7d118fe70097cfc277cfebb2dc65/3.jpg)
![](https://freight.cargo.site/t/original/i/15ada4d6369b649b51781b0f5911b508fa3d1849d6a17463f8b117c5e5ae41e0/1.jpg)
![](https://freight.cargo.site/t/original/i/0a61b5656714eb29c73fa29addcd86890cc326fc8c6e6335569f4fd6f5582834/10.jpg)
![](https://freight.cargo.site/t/original/i/8b3e4a328b7f104057ed5555059325231d0c173bcfe25ec646dd181913241e00/11.jpg)
![](https://freight.cargo.site/t/original/i/fd2ad25bc7d999a23c5ed98e1c84b8c9b996081f394d72d85c0dd39ed224e2bc/12.jpg)