Yun Hai
BRANDING/ILLUSTRATION 2021
Working alongside creative agencies Overice and Hyphen Works
for packaging design, I created these vivid watercolor fruit illustrations
for Yunhai's 2021 dried goods. Yunhai is your go-to neigborhood
grocery store for a delightful selection of premium Taiwanese
pantry goodies in Bushwick, Brooklyn. Seen on Bon Appétit, Grub Street.
“In April of 2021, we ran a Kickstarter campaign to collect preorders for
dried fruit sourced from independent farmers in Taiwan, who were negatively impacted by the sudden ban China put in place on Taiwanese pineapples.
In 30 days, we raised over $100,000 from 1,000 backers, and were able to purchase over 14 tons of fruit from small farmers vulnerable to political trade volatility between China and Taiwan.” -Yun Hai
for packaging design, I created these vivid watercolor fruit illustrations
for Yunhai's 2021 dried goods. Yunhai is your go-to neigborhood
grocery store for a delightful selection of premium Taiwanese
pantry goodies in Bushwick, Brooklyn. Seen on Bon Appétit, Grub Street.
“In April of 2021, we ran a Kickstarter campaign to collect preorders for
dried fruit sourced from independent farmers in Taiwan, who were negatively impacted by the sudden ban China put in place on Taiwanese pineapples.
In 30 days, we raised over $100,000 from 1,000 backers, and were able to purchase over 14 tons of fruit from small farmers vulnerable to political trade volatility between China and Taiwan.” -Yun Hai
Former Taiwan President Tsai Visits the Store2024 photography by Yun Hai, Grub Street & Off Hour Studio
©Jessica Chen,2024