John F. Kennedy Presidential Library and Museum
Identity / Motion / Poster
Designed by architect I.M. Pei, the John F. Kennedy Presidential Library and Museum features iconic modernist architecture with a
striking steel-and-concrete structure, providing stunning sea views and housing exhibits and archives dedicated to President Kennedy's legacy.
combines spirited basketball competition with experimental art, music, design, literature and healing into a one-of-a-kind Chinatown festival.
This project is a rebranding proposal aimed at revitalizing both the brand and promoting the 12 permanent exhibitions to enhance engagement with today's audience.